Our Approach

Untold Story Enterprises is a communications and messaging agency with one central mission: To get people to tell their stories and make sure the world hears it. 

For many of our clients, their businesses started as the seed of a dream, a symbol of their vision for a better world and an unforgettably joyful life. To them, their business is not just a revenue machine. It is their soul purpose and life mission wrapped in one. Much of who they are hinges on the success of their business and their ability to make the impact they’ve always dreamed of.

If you are like our clients (and us) you know EXACTLY what we are talking about.

That’s why the Untold Story method heavily centers around pulling out our clients’ stories and honing in on their overall marketing message by combining creativity, critical thinking and intuition. 

The old way of marketing that still exists prescribes to hitting your audiences’ pain points over and over again until they are raw or sucked dry. While this method has proven to be effective, it doesn’t respect the human spirit. 

Yes, people need to know you can solve their problem but they need to know you have their back too. 

That’s where your story comes in, where the real gold is. It holds the keys to the palace, touching on your audiences’ pain points and earning their trust, without selling your soul or straying away from your integrity. 

Quite simply, we’re not here to tell you to change your business or your life. We’re here to honor the life you’ve already lived. 

Our Mission

Our central mission is simple: We want you to tell your story, so you can honor the life you’ve already lived and tell the world all about it. It is the best way we know how to activate your Know-Like-Trust Factor and uncover the gold brimming within you. That's what the world is waiting for and that is what will create movement in your business.

Our Philosophy

Everything we do needs to start from a place of compassion, service and integrity. After all, communication is a heart-to-heart interaction, not ear-to-ear. Everyone deserves to be listened to and acknowledged. In all of our trainings and writing services, we bring all of our firepower to the table with creativity and critical thinking in order to have the right mix of big picture vision and detail-oriented strategy and messaging. Then, of course, we are always opting for fun and magic. Because, why not?

Amy Lanci

Founder and Principal Trainer and Consultant

Quirky, creative and scientific thinker and all-in-one-package!

Untold Story Enterprises was founded by Amy Lanci. Growing up as a speech-delayed child, Amy always had a desire to be heard and to be seen as she truly was. Over time she realized she had a gift for pulling people’s stories out and absolutely loved the written word. She started her copywriting business, Untold Story Copywriting, in 2018 and helped coaches, authors, speakers and service-based business owners to nab down their messaging and create content for their websites and online presence. Untold Story Copywriting officially became Untold Story Enterprises two years later. Amy is both creative and scientifically-trained and brings all of that to the table whenever she needs to strategize and think outside-of-the-box for her clients. As a speaker and group facilitator, she has presented and opened her heart to people on both coasts of the continental U.S. and has loved every minute of it.

Now we have told you all about us. We want to hear from you! Contact us to see how we can help you tell your story.

Our Core Values

COMPASSION- We express empathy and understanding to anyone we cross paths with.

SERVICE- We always aim to be a force of good in the world.

INTEGRITY-We practice transparency and honesty throughout our organization and to the world. We don’t do “fake it ‘till we make it.”

CREATIVITY- We are always ready to think outside-the-box to any given problem or situation.

CRITICAL THINKING-We put our thinking caps on and closely examine any problem that comes our way to give a well-thought-out solution.

FUN-We believe joy and laughter play significant roles in everything we do.

MAGIC-We believe a special kind of alchemy happens when our clients open their hearts fully to our process.


Copywriting Services
We help you create the content for one-time projects (e.g. websites and landing pages) and for ongoing touchpoints (email campaigns and social media posts).

Because we know how busy life and business gets, we will even upload and execute the content on your behalf!
Facilitated Group Trainings
Learning should be fun and engaging, never boring. That’s our secret sauce to getting our students to actuall apply what they learn, instead of leaving it to gather dust. That’s why our facilitated group trainings (virtual or in-person) are aimed to be 25% instruction and 75% interactive. Topics we teach include effective email communication, messaging, and activating the infamous Know-Like-Trust Factor.
Communication Audits and Assessments
We love gathering data, watching for patterns and helping our clients. That’s why we offer communication audits and assessments. When our clients want to figure out why their message is not working, we assess their marketing materials in order to pinpoint where the disconnect is between them and their audience and then relay a list of recommendations to correct it. Or when our clients require mediation among their team mates, we are ready to jump in to piece together the “untold story” behind their communication issues.  Would you like to contact us for our pricing? Contact us today to get the ball rolling!   



Meet the people that are going to take your business to the next level.
Amy Lanci
Amy Lanci

Founder and Principal Trainer and Consultant

Quirky, creative and scientific thinker and all-in-one-package!

Contact us

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